Time Inc. Acquires MySpace: It’s All A bout the Customer Data
Natalie Petouhof
FEBRUARY 11, 2016
who is the owner of Time, Fortune, and People magazines, has acquired Viant. News Corp bought Myspace for $580 million back in 2005. Vanderhook said, “We’ve seen return on investment improve by a factor of 10 or 20.” Tweet Were you unsure MySpace still existed? Viant is the parent company of Myspace.
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