article thumbnail

Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

Listening to your customers and understanding why they buy from you can produce some very counter-intuitive insights. This is table stakes for any customer experience management operation, but the struggle within the organization is where the real work is needed.

article thumbnail

Genius Tips to Improve Your Customer Survey

InteractionMetrics

Your CEO—will your survey engage them with the voice of the customer? Strategy 3: Brainstorm how to augment your customer survey with other measurement methods. Social media research, customer interviews, and touchpoint questionnaires are all great ways to supplement your survey. References. Fleming, John K.,

Survey 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why invest in the Net Promoter Score?

Thematic

For more on the Net Promoter System , we recommend checking out resources like Bain & Company , and Customer Strategy to name only a couple). Numerous companies use NPS today to measure customer loyalty, and the reasons to implement NPS are many. NPS measures the likelihood of customers to recommend the product.

article thumbnail

Customers: The most disruptive force in business today

C Space

A leader in the consulting world for more than 20 years, Charles has a successful track record of reinventing companies, brands, and experiences through co-creation and collaboration with customers. Decoding a Viable Metric for Measuring Customer Loyalty in Travel. The Right Insight. So says Bernie Banks.