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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

These findings are worrying for organizations across the board, especially those who appear to be investing heavily in the tools to deliver excellent CX and are failing to keep pace with their customer’s expectations. Listening to your customers and understanding why they buy from you can produce some very counter-intuitive insights.

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Genius Tips to Improve Your Customer Survey

InteractionMetrics

Your CEO—will your survey engage them with the voice of the customer? Strategy 3: Brainstorm how to augment your customer survey with other measurement methods. Social media research, customer interviews, and touchpoint questionnaires are all great ways to supplement your survey. References. Fleming, John K.,

Survey 40
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Why invest in the Net Promoter Score?

Thematic

For more on the Net Promoter System , we recommend checking out resources like Bain & Company , and Customer Strategy to name only a couple). Numerous companies use NPS today to measure customer loyalty, and the reasons to implement NPS are many. Gain insights from your customer feedback.