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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

The value of excellent customer experience (CX) is no secret, nor are the aspects needed to deliver it – and yet many organizations are struggling to deliver on consumer CX expectations. Chasing customer expectations may seem like a reasonable or necessary thing to do, but can your organization actually do it?

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Everything You Need to Know about Text Analytics

Lumoa

Even if your customer service agent or customer insight analyst reads all the comments and even responds them, do you know what decisions you need to make in the leadership team? A study done in London School of Economics in 2005 found that 7 point NPS increase led to an average 1% revenue increase.

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10 Ways to Build Customer Centric Organization

ProProfs Chat

Getting in the minds of your customers can be challenging. With several avenues of customer touchpoints, pinning them down can be tricky. But you do want to know what your customers experience as they interact with the several touch points across the lifecycle that you have set up for them.

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Why You Should Collect Your Customers’ Digital Profiles

Martin Hill-Wilson

It’s all useful if you remember the golden rule of customer insight. From six in ten in 2005 to almost nine in ten today. People in the UK spent an average of 20 hours and 30 minutes online each week in 2014, over double the amount in 2005. From 30 minutes in 2005 to nearly two and a half hours in 2014.

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Why invest in the Net Promoter Score?

Thematic

NPS gives you a gauge as to how your customers feel about your company, but more importantly, it measures customer loyalty. It’s based on a single question about a customers’ overall interaction with a company: “How likely are you to recommend our company/product/service to your friends, family and colleagues?”.