Bob Hayes

MAY 7, 2018

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. By applying data science principles to understanding the research behind the NPS, however, we see that the NPS claims have three serious problems. NPS Background. NPS Methodology.

NPS 89

NPS Net Promoter Score Data Loyalty 89

Bob Hayes

MAY 7, 2018

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. By applying data science principles to understanding the research behind the NPS, however, we see that the NPS claims have three serious problems. NPS Background. NPS Methodology.

NPS 86

NPS Net Promoter Score Data Loyalty 86

Horizon CX

MARCH 1, 2021

Customer Satisfaction & Loyalty vs. Quarterly Numbers—The Conflict. As the Senior Manager of Customer Experience, I found myself amidst an executive leadership conflict that had been playing out for a few years and way above my pay grade. In 2004, D. Randall Brandt at Burke, Inc.

ROI 130

ROI Return on Investment Financial Customer Satisfaction 130

BirdEye

MAY 19, 2023

You can collect customer feedback from online reviews, social media comments , and product forums. You can also proactively collect feedback by using additional resources, such as a net promoter score survey, also known as an NPS survey, or gathering information from employees working directly with customers.

Examples 52

Examples Feedback Net Promoter Score Effort Score 52