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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. 2) Drive Profitability – Every customer should be treated caringly and with respect.

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This is Digital, Episode 25: The Chief Digital Officer's Role in Disruption and Culture

West Monroe

The customer journey entails everything, from the time they see e.l.f. Beauty in an ad to walking into a store or clicking through our website online and it’s essential that we’re aware of how our customers engage with such touch points. Another thing we focus on is offering good loyalty programs.

Culture 52