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Product-led Growth: What It Is and Why You Need It

Totango

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Product-led growth is a marketing, sales, and customer retention strategy that relies on the customer’s experience with the product to drive purchases.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

She has served clients as an independent consulting partner since 2004. Dennis is an innovative Customer Experience evangelist with a deep understanding of consumer engagement, digital media, and reporting analytics. He joined Comcast as executive support manager in 2007 during a period of high-profile public relations issues.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

She has served clients as an independent consulting partner since 2004. Dennis is an innovative Customer Experience evangelist with a deep understanding of consumer engagement, digital media, and reporting analytics. He joined Comcast as executive support manager in 2007 during a period of high-profile public relations issues.

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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The NPS is “the single most reliable indicator of a company’s ability to grow” (Netpromoter.com, 2007). 2007) found the same pattern of results in other industries (e.g., Contrary to Reichheld, other researchers, in fact, have found that customer satisfaction is consistently correlated with growth (Anderson, et al.,

NPS 89
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The NPS is “the single most reliable indicator of a company’s ability to grow” (Netpromoter.com, 2007). 2007) found the same pattern of results in other industries (e.g., Contrary to Reichheld, other researchers, in fact, have found that customer satisfaction is consistently correlated with growth (Anderson, et al.,

NPS 86