Customer Experience Measurement: Which Metrics Should You Focus On?
Chattermill
JUNE 3, 2019
Net Promoter Score (NPS). First developed in 2003 by Bain and Company, it’s now used by millions of businesses to measure and track how they’re perceived customers. Net Promoter Score (NPS) measures the loyalty of customers to a company. NPS is an excellent way of understanding the overall customer perception of your brand.
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