2003 Loyalty Loyalty Programs NPS 
SurveySparrow
APRIL 26, 2020
Net Promoter Score (NPS) is a benchmark for customer satisfaction and has the ability to predict business growth. In fact, it is also an indicator of loyalty. It was invented in 2003 by Fred Reichheld to demonstrate how companies fare. Why should you use NPS? Calculating NPS is fairly simple.
SurveySensum
SEPTEMBER 8, 2023
This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. Yet most businesses struggle to move beyond measuring their NPS. times more likely to buy again, 5.6
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