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How to Build and Maintain Digital Customer Relationships

Provide Support

When people have a less-than-favorable online experience, they fault the company immediately. A customer community can act as a self-help network, generate valuable user content and be a source of ideas for product development. Service teams should be trained to encourage and stimulate the growth of user communities.

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

They ask customers to rate you based on their overall experience rather than on a specific product or service. The NPS system , created by Fred Reichheld from Bain & Company in 2003, uses a simple, standard question to measure customer loyalty and advocacy: How likely are you to recommend [company] to a friend?

Survey 59
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

They ask customers to rate you based on their overall experience rather than on a specific product or service. The NPS system , created by Fred Reichheld from Bain & Company in 2003, uses a simple, standard question to measure customer loyalty and advocacy: How likely are you to recommend [company] to a friend?

Survey 40