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4 reasons Net Promoter Score (NPS) matters to product management teams

delighted

Guest contribution by Lawrence Tai, Product Manager at Nike. Skip ahead to find out how your product management team can use NPS to improve your business and consumer engagement experience. Let’s get into the 4 reasons why product NPS can be such an insightful metric for product management teams. So what is NPS?

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25 important social media questions, answered

BirdEye

Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing. Social media marketing is the process of creating, managing, and amplifying content related to your business or product on social networks.

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Basics of NPS & It’s Impacts on Baseline Performance?

SurveySensum

In 2003, a loyalty consultant Fred Reichheld proposed a simple method to measure customer loyalty, called the Net Promoter Score® (NPS®) system. Long term association with your brand. Provide feedback for improvement (Act as a consultant). Hence, a good NPS program can make customers turn into brand ambassadors.