2002, Customer Insights and Customer relationships

The Differences Between B2B and B2C Customer Journey Mapping

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JANUARY 6, 2020

Businesses need to be better at treating customers as individuals , each with their own goals and preferences. Personas help unlock customer insight. A business with hundreds, thousands, or even millions of customers has a big challenge: delivering experiences that don’t make customers feel like numbers.

Customer Journeys

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Much to gain for SAP with Bob Stutz Joining their CRM Team

Forrester's Customer Insights

OCTOBER 18, 2019

Siebel was a powerhouse in its time, peaking at 45% market share in 2002. Bob Stutz and CRM have always been synonymous. Stutz started his CRM career at Siebel, in 1998, in the early days of IT-driven, on-premise CRM. Stutz’s tenure ended after it was acquired by Oracle (2005), and he moved to SAP to […].

CRM

CRM Marketing Customer Relationship Management Customer relationships

Customer Experience Update

The Differences Between B2B and B2C Customer Journey Mapping

Much to gain for SAP with Bob Stutz Joining their CRM Team

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