The Need for Customer Experience is Based on Science Not Myth
Natalie Petouhof
JULY 26, 2016
And at the same time customer’s flow-oriented brains simply aren’t wired to deal with poor digital experience interactions. i] The Concept of Flow: Handbook of Positive Psychology, Nakamura, J. Science has shown the business need for great customer experiences is a fact, not a myth. Pashler, Harold Psychological Bulletin, Vol.
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