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How to Write a Really Bad Survey

PeopleMetrics

What does the customer get (if anything) by taking the time to fill it out? Net Promoter Score) directly embedded into the email invitation where it can be seen above the fold (i.e. above the point where a customer has to scroll to see it). Great surveys also have the first question of the survey (e.g.

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#CXSecrets: Use Internal Benchmarking to Quickly Enhance CX

PeopleMetrics

Business leaders use this all the time as a way to set standards for performance evaluation on metrics such as Net Promoter Score (NPS) or overall satisfaction; and many look to external benchmarking results as key indicators for how to improve customer experience.

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Lesson #5: You've Got To Know And Use NPS, Even If You Don't Like It

PeopleMetrics

An important metric in any successful VoC program is NPS , or Net Promoter Score. For more about NPS (plus a bonus checklist), fill out the form below: Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. The following is an excerpt from Listen Or Die by Sean McDade, PhD.

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