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The B2B SaaS Customer Journey: Surveys for every stage

SurveySensum

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. This takes us to the customer service feedback survey.

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4 tips to mature your VoC programme

Thematic

As part of my job, I work with organisations and help them improve and mature their Voice of Customer (VoC) programmes. This is so they can better understand and continuously improve customer experiences (CX) and ultimately drive business performance. The question of “Why is it important to mature your programme?”

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