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The #1 Reason Most Voice-of-Customer (VoC) Data Are Wasted

Stella Connect

Your voice-of-customer (VoC) data collection program is an engine. There’s input (investment) and output (ROI + waste). The most efficient VoC programs grow revenue by way of service improvements and innovations that strengthen customer loyalty. Talk about a return on investment.

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5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

My Comment: Just as it takes more than just good customer service to keep a customer coming back, a bad customer experience may not cause you to lose customers, either. Counter-intuitive as that may seem, the author is making the case that companies who deliver poor customer service are “most profitable.”