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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. The tide is turning. CEO Glenn Fogel said….

Loyalty 40
Loyalty Trends Loyalty Programs Hotels 40
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

FEBRUARY 26, 2019

Emotional loyalty: add incentives along many touchpoints in customer journeys. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. Define the strategy.

Loyalty 45
Loyalty Strategy Loyalty Programs Hotels 45
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