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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. The Reality May Be the Opposite by Alexandru Nichifor and Scott Duke Kominers (SmartCompany) Loyalty programs enable firms to offer significantly lower prices to some of their customers.

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10 Inspiring B2B Loyalty Program Examples from Successful Companies

SmartKarrot

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

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Inspiring Retail Customer Experience Examples That Wow Customers

SurveySensum

Create Engaging Reward Programs Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! The focus on personalization not only enhanced customer engagement but also fostered a deeper connection between customers and the Nike brand.

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