5 Keys for Marketing Executives to Break the ‘Too Generous Marketing Habit’
Optimove
FEBRUARY 8, 2024
But whether it is “free money” in iGaming or “40% off on your first order” in retail sales, marketers need to admit that despite increased sales, they are training customers to only buy at deep discounts in perpetuity, helping form unhealthy customer expectations. It works in the beginning to lure in consumers.
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