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A Diehard Fanbase of Customers Help Create Sales Champions

Think Customers

This is true as true in sales as is it in sports – probably more so. Timothy Blank, a vice president at TTEC, recently spoke with Customer Strategist Journal Editor-in-Chief Elizabeth Glagowski about the crucial role practice plays in a sales team’s success. True-blue fans can also be a slam dunk when it comes to sales.

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Teams Score Big With Fans And Franchises!

Beyond Philosophy

They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 appeared first on.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

We believe these trends will occupy most brands’ efforts during 2019. Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Offer ‘special’ incentives for non-frequent customers.

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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

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