InMoment XI

APRIL 3, 2024

And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. Why is Digital Customer Experience Important? Let’s get into the details.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

Comm100

MARCH 2, 2022

Many of the expectations customers have of your brand arise from their interactions with other brands. While investing in a CX program that attempts to meet or exceed these expectations seems reasonable, this can be a Sisyphean effort. However, this performance is generally aligned with internal goals, not customer expectations.

Customer Expectations 130

Customer Expectations Net Promoter Score Effort Score Policies 130

Oracle

MAY 2, 2019

Specifically, the interactions that a company has with its customers and what can be learned from not just the results of those encounters, but also the processes associated with them. Let’s check out 4 types of customer data your company might be currently ignoring that could have an important impact on your future success.

Data 67

Data Company Sales Effort Score 67