Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Kustomer

NOVEMBER 25, 2021

This was a multi-year, probably 10 year plus research effort. So given that I still think it’s right, I know repeat channel flipping is bad Matt. The first one was what we call a channel stickiness. Matt Dixon: (04:22) Sure. So, the article you’re referring to, we wrote this article back in 2010.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

Kustomer

MARCH 12, 2020

First is channel stickiness. They want to be in control and you want them to keep using your digital channels. Simple communication that customers can easily understand themselves will help them stick to your self-serve channels. This was a multi-year, probably 10 year plus research effort. Consumers want to self-serve.

Effort Score 52

Effort Score Self Service Customers Multi-Channel 52