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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

Voice of Customer (VoC) is not a new concept. It’s a strategy that many companies have used for years to understand and prioritize customer needs. In this article, we’ll go over what Voice of Customer data analytics is and the different types. In This Article: What is Voice of Customer Analytics?

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Three Types of CS Representatives That Drive Customers Away

Second to None

In doing so, make sure to avoid these three types of representatives that will inevitably drive customers away and discredit your brand’s reputation. The Unprofessional Customer Service Representative. Excellent customer service requires the proper language, cadence, and tone.

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Segment Your Customer Interaction Strategies

Second to None

And the best way to establish this relationship is to provide consistently friendly service across these different channels. In fact, 73% of customers fall in love with an organization because of friendly customer service representatives.[3]