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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

What Has This To Do With Leadership? I invite you to consider that this distinction between ‘caring about’ employees and ‘caring for’ the person whether under the label ‘customer’ or the label ‘employee’ can be used to distinguish between management and leadership.

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2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

Because you can get a bunch of people together and get them doing customer journey mapping without any disruption to organisational politics or day-to-day operations. Is that why customer journey mapping, and VoC surveying, are so common place. And action that actually changes anything worth changing so rare?