Remove Customer Journeys Remove Rewards Programs Remove Roadmap Remove Travel
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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. The future represents much more collaboration among brands to serve common customers more effectively. A useful set of segments might include: For Travel.

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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

Salesforce Marketing Cloud , (formerly ExactTarget), Hubspot and (at a more basic level) Mailchimp can all do similar things: build campaigns, interact at different stages of the customer journey, and schedule triggers and messaging across channels.

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