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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

A handful of inspiring articles on customer centricity: How to empower your organization to improve customer experience by Lumoa, “ 7 Secrets Of Building A Customer-Centric Company Culture ” by Micah Solomon. Compelling Brand Values: Brand promises drive how the organization treats customers.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Best Practices for Conducting an In-App NPS Survey

Retently

The difference between Promoters and Detractors gives us the NPS score, helping businesses understand where they stand in terms of customer loyalty. NPS survey template Why In-App NPS Surveys Matter Boosting customer satisfaction and loyalty can seem an overwhelming task. Monitoring NPS scores is key.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The 40-60% of less frequent customers are a far larger commercial opportunity.

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