The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit
Alida
SEPTEMBER 22, 2016
Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real. Start by clearly defining what your company stands for, developing an understanding of how customers engage with your brand and prioritizing lasting emotional connections with consumers.
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