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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

CMC, is Thought Leadership Principal for Beyond Philosophy. When we look at the tactics, or types, of content marketers are applying, studies are showing that social media has become the most popular, knocking articles out of the leadership position. Michael Lowenstein, Ph.D.,

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Top 13 marketing channels for your business

BirdEye

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. The post Top 13 marketing channels for your business appeared first on Birdeye Customer Experience Management.

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Advocate for your firm: How to master law firm marketing

BirdEye

Traditional marketing for law firms typically leverages the following channels: Print ads in newspapers, magazines, etc. Analyze their websites, thought leadership content, advertising campaigns, events, areas of specialty, and more. A family law attorney may present a webinar on the impacts of divorce on estate planning.

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