article thumbnail

Customer Intelligence: Why it is important for Customer Success?

CustomerSuccessBox

You may compile all of your important client data into distinct customer segments with the correct technology infrastructure. It becomes easier to target clients for tech touchpoints and customized marketing communications after segmentation. These divisions can be made based on demographics and behavior.

article thumbnail

Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

Companies seem inordinately invested in their customer experience (CX) strategy. They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has emerged: Customers are more dissatisfied than ever. The Usual Definition of Customer Experience Many companies, such as Zendesk, Oracle, etc.,

article thumbnail

How to Measure Customer Experience: CSat, NPS and More

Comm100

Gives short term feedback – CSat questions generally are interaction-focused – meaning they ask customers to rate particular experiences or touchpoints, and not their impressions of your business as a whole. Oversaturation – Customers get hit right and left with surveys when browsing online. Net Promoter Score (NPS).

NPS 154