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Our Competition is Beating Us Despite the Fact We Are Better Than Them

Beyond Philosophy

Alternatively, find ways to make the important stuff more accessible for your customers to evaluate so that they will value it more. My wife Lorraine and I were looking at travel insurance. They had compared travel insurance companies across five attributes and then gave each of them a score. So, for example, Which?

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books. The Effortless Experience dives into the CX world, debunking myths about the industry like the emphasis on dazzling and delighting customers over making things easy on them.