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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph Michelli. The Ritz-Carlton Hotel has long been known for its five-star hospitality and deep understanding of customer experience management.

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10+ Years Later: How Customer Experience Has Shaped The Banking Industry

Qualtrics

In the current landscape, it’s easier than ever for customers to open accounts with a number of different businesses, rather than rely on a single bank for all their needs. These new industry dynamics – along with the rising popularity of CX generally – are driving banks to invest in developing strong, long-term customer relationships.

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