Remove Customer Base Remove Customer Experience Management Remove Customer Voice Remove Loyalty Programs
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What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. This is what moves the CXM ROI needle: earn customers’ trust by aligning your company to CX insights.