Currency Alliance

FEBRUARY 26, 2019

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

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Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. Vueling is similar.

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Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 16, 2020

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. Incumbent travel and retail loyalty programs should take note, and be prepared for upstart programs in their own markets taking them by surprise. A disloyal generation?

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Loyalty Innovation Travel Loyalty Programs 52