Remove Consumers Remove Customer Experience Management Remove Customer Relationship Management Remove Wireless
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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Not only were the messages not requested, but these customers had to pay to retrieve them.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Arie’s key consulting clients included: Prodigy, Safeway, FedEx, USAA, Capital One, BT Wireless (O2), Sumsung Card, LG Capital, and many more. Most recently, he was named one of Campaign US ’ Digital 40 over 40.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Arie’s key consulting clients included: Prodigy, Safeway, FedEx, USAA, Capital One, BT Wireless (O2), Sumsung Card, LG Capital, and many more. Most recently, he was named one of Campaign US ’ Digital 40 over 40.