Remove Connections Remove Magazine Remove Resources Remove Rewards Programs
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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Use Social Media to Engage with Customers Social media is an excellent platform for retailers to connect and engage with customers. Use your app to offer exclusive deals, send push notifications with relevant information, and create a rewards program.

Retail 52
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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40
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Consumer banking: money can’t buy loyalty

Currency Alliance

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. CLO providers have….

Banking 40
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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Evaluate Resources. Resources” often means budget. We believe most loyalty programs can reduce cost by simplifying their programs and changing the mix of systems that enable day-to-day operations. Of equal importance are the resources to measure results. Data speaks louder than words.

Loyalty 45