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Top 15+ Marketing KPIs to track in 2023

BirdEye

Some standard marketing KPI examples are leads, revenue, return on investment, etc. Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. So what should you look out for?

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Top 6 Loyalty Trends for 2021

Currency Alliance

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

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The ultimate guide to business development in 2023

BirdEye

It can also help an organization identify the products and markets with a better return on investment and identify which deals to go after first. The following are a few tips to encourage referrals: Create a customer loyalty program. Build a strong customer referral program.

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Why headless loyalty is better for customer engagement

Currency Alliance

This confers a number of advantages: brands can use common, enterprise-wide systems on the backend, and customize the customer experience on many different frontend platforms. The most common of these services would be the CRM. Points Bank – where you keep track of all the loyalty transactions and customer’s points balance.

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