Competitive Advantage Customer Change Customer Expectations Social Media 
Blake Morgan
NOVEMBER 8, 2022
Differentiating not just on innovation, but on customer experience. LoveSac founder and CEO Shawn Nelson isn’t afraid to adapt and try new ideas to meet customers’ changing demands. But as buying habits changed, the company converted its stores to inventory-free showrooms and became a completely DTC brand.
Blake Morgan
MAY 17, 2023
According to an IBM survey , 60% of CEOs of companies that outperform the competition list customer experience as a top priority, compared to 38% of underperformers. Clearly, leaders who focus on customers create a competitive advantage.
C Space
SEPTEMBER 11, 2019
In the face of rapidly shifting customer expectations, it can be hard for brands to maintain relevance. Charles Trevail, CEO of C Space and Interbrand, delves into the recent changes in consumer behavior, and why, because of these changes, brands have more room to play than ever before. Charles Trevail.
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