Leveraging the Power of CRM to Create Extended Loyalty for Your Bank
West Monroe
MARCH 27, 2017
If you have read our white paper “ Becoming a Customer-Centric Bank ,” you are familiar with the four jigsaw puzzle pieces to become customer-centric: Sales Fundamentals. Cultural Change. They now are placing their trust in one bank they view as a “one stop shop.”. Consistently Remarkable Service.
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