Communication Competitive Advantage Customer Base Guest Experience 
SurveySparrow
JUNE 28, 2023
Example: Apple’s seamless integration of software, hardware, and services, combined with their outstanding customer support, has resulted in a loyal customer base and high customer retention rates. Competitive advantage: In today’s saturated market, customer experience becomes a key differentiator.
Currency Alliance
OCTOBER 11, 2018
Other parts of the digital customer journey are more accessible to established hotel brands. Beyond the booking process, and to complement the digital guest experience, hotels stand to make the greatest gains by becoming better resellers of local services and experiences. Restive guests: understanding hospitality loyalty.
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