Remove CEM Remove Interaction Remove Lifetime Customer Remove Loyalty
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Demystifying customer experience

Customer Enthusiast

Customer experience (CX) is the product of any interaction between an organization and a customer. Customer experience management (CEM) is the art and science of coaxing lifetime customer loyalty from daily transactions. But customer loyalty is rarely the result of a happy accident.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

And, where there is a CCO in place and working with other C-suite executives, the authority and scope associated with the position has direct influence over corporate customer experience priorities and application of resources. Customer Insight, Data and Action Generation.

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Customer Experience (CX): Frequently Asked Questions

SmartKarrot

This article attempts to answer some of the most frequently asked questions on customer experience. What is customer experience? Customer experience (CX) refers to the impressions that your customers have on your business. CX is based on the different interactions that the customers have throughout their journey.