Top 6 Loyalty Trends for 2020: digital transformation for an open future
Currency Alliance
NOVEMBER 14, 2019
Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. ii] Loyalty Magazine, June 2019 edition. The tide is turning.
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