Brands Customer Connectedness Innovation Net Promoter Score 
Experience Matters
JANUARY 20, 2015
This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.
Qualtrics
FEBRUARY 1, 2019
According to a report by the consulting firm Walker , by 2020 customer experience will overtake price and product as the key brand differentiator. Companies must be customer-centric and provide an excellent customer experience or they’ll risk high customer churn. It’s about well-timed innovation.
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