Collecting Customer Data While Maintaining Trust: The Personalization Privacy Paradox
Second to None
MAY 9, 2019
What will please customers and what will creep them out? Honesty is the best policy. We are not talking about sneaking a small, hard-to-read phrase into the fine print of a tedious terms and conditions agreement, but rather a clear and concise statement that lets customers know how, and why, their data is being collected.
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