How to Create a Single Customer View to Deliver Better Customer Experience
Pointillist
APRIL 26, 2018
The concept of the single customer view (SCV) is often defined as an aggregated, consistent and holistic representation of the data known by an organization about its customers. By Swati Sahai. Without a single customer view and real-time insights, organizations struggle to deliver the quality experiences that customers are looking for today.
Let's personalize your content