SmartMessage Blog

JULY 20, 2023

As far as the costs are concerned, statistics show that it is more expensive to acquire new customers compared to customers in hand. By focusing on retention, companies can decrease lead generation costs and improve their ROI. In some cases, loyal customers act even like fans and support brands with full dedication.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

SmartMessage Blog

JULY 13, 2023

As far as the costs are concerned, statistics show that it is more expensive to acquire new customers compared to customers in hand. By focusing on retention, companies can decrease lead generation costs and improve their ROI. In some cases, loyal customers act even like fans and support brands with full dedication.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Lumoa

APRIL 24, 2018

Peter Lavers Customer Experience and CRM Expert. NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. Knowing the “why” behind the number and how to use it to gain a competitive advantage is another.

System 338

System Effort Score NPS Net Promoter Score 338