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How to Disrupt Your Competition

ShepHyken

Less than one week before the release of my new book, The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty , so I thought it appropriate to share some thoughts on how being easy – or convenient – can give you a competitive advantage over your competition.

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The Echo

ShepHyken

Based on all their awards and the comments from happy customers posted on social channels, they deliver. . The only way your customers will say what you want them to say – as in The Echo – is if the experience you deliver aligns with the brand promise. Do your customers’ perceptions of your brand echo yours? See what they say.