Remove Abandon Rate Remove Ecommerce Remove Metrics Remove ROI
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How tracking ecommerce metrics makes the holiday season brighter for online merchants

Bold360

They are the second greatest gift any ecommerce merchant will receive in the holiday season, after the cold, hard holiday cash that can make or break an ecommerce retailer’s entire year, of course. The question is which ecommerce metrics to track, and how, in order to foster a high rate of customer retention.

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Turning service into sales with chat

Eptica

However, it can be difficult to measure the exact impact of individual customer service interactions on these metrics, leading to the contact center being seen as a cost, rather than a department that boosts the bottom line. Introducing chat changes this, with the channel driving proven additional sales and revenues.

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5 Common Attribution Problems All Sites Suffer From

CSM Magazine

However, it’s best to place these requests at the end of the checkout process, as forcing customers into creating accounts with no possibility of a guest checkout can increase shopping cart abandonment rates. New Look allow their customers to complete their purchase before requesting them to create an account afterwards.