Peloton’s financial troubles are a wake-up call for all companies to be vs. do digital
West Monroe
MAY 24, 2022
Peloton’s 2021 shareholder return of -76 percent was the lowest of NASDAQ’s 300 Index. In early 2022, they announced a new CEO, laid off 2,800 employees, introduced a new bundled pricing model, raised subscription prices, and doubled down on hardware investments despite demand declines. The road ahead will not be easy.
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