2020 Customer Expectations Hotels Rewards Programs 
Currency Alliance
FEBRUARY 26, 2019
So, in summary, there is a lot to consider as you review each element of your loyalty program design, but finding the sweet spot between aligning with current business goals and meeting customer expectations will likely drive a very significant boost in ROI. Choice Hotels’ Smart Privilege scheme is another good example.
Currency Alliance
OCTOBER 29, 2019
On the cusp of 2020, 1% is almost never the right amount. Rewards are transactional; loyalty is emotional. Loyalty programs are effectively a value exchange, in which there ought to be both emotional and transactional forms of value. rewarded with loyalty points (transactional value). The points may be worth about.8
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