Method:CRM

JULY 15, 2020

CRM is short for customer relationship management software and it’s a tool businesses use to better manage leads and customers. Now that we all understand what a CRM is, let’s look at how you can use one to get more repeat customers. . 4 ways a CRM can help you get more repeat customers.

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Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. Hybrid points programs.

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Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. If your objective is to increase customer frequency, these are some suggested tactics. Offer ‘special’ incentives for non-frequent customers. altering customer behaviour to support corporate objectives, without upsetting people.

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Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

On the cusp of 2020, 1% is almost never the right amount. Rewards are transactional; loyalty is emotional. Loyalty programs are effectively a value exchange, in which there ought to be both emotional and transactional forms of value. This is normally in the form of static rules which apply a flat 1%+/- reward across the board.

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